Vice President of Marketing

Reports To:

OYO President


Executive Board Member General Responsibilities

  • Attend scheduled executive board meetings
  • Contribute to long-term strategic growth and management of OYO


Board Member General Responsibilities

  • Attend and participate in monthly board meetings (one per quarter in person, remainder virtual)
  • Serve Advisor on Duty (AOD) shifts during spring and fall seasons (approx. five in spring, three in fall)
  • Represent the very best of OYO at all times (including social media engagement, sportsmanship)
  • Production of all projects, tasks and documents to a high standard within set and stated deadlines


Vice President of Marketing Responsibilities

  • Oversees all marketing and communications efforts for the league, including both rec league and travel-related initiatives
  • Oversee and lead all brand identity and organizational positioning initiatives through web, digital and collateral efforts
  • Develops and distributes content and information through This Week in OYO (TWIO)
  • Provide market research support and oversight for new programs and concepts
  • Develop marketing campaigns to support organization’s growth and expansion
  • Present communication recommendations to the OYO board
  • Maintains relationship with league's outsourced services, including design, webmaster and copywriting
  • Digital – Oversee, update and maintain the OYO website and related SEO efforts while monitoring and managing Google Analytics trends
  • Public Relations – Develop collateral content, maintain the company's brand image and promote the league's programs, activities and major events through relevant media channels, including but not limited to news media and school communications
  • Social Media – Promotes league’s programs, activities and highlights through informative and newsworthy content via relevant social media channels
  • Surveys – Develop feedback process and analyze results from league families following each major offering, including but not limited to rec league seasons, winter workouts, umpire feedback, coaches' feedback and other related initiatives


About OYO

In 1975, OYO opened its first season of playing baseball on a single field at a nearby elementary school before relocating to Veterans Memorial Park in the late 1990s. We continue to grow at Veterans Memorial Park, which now offers a 14-field, two-concession stand/restroom complex for all our ballplayers, families and visitors. Every spring, summer, and fall, we welcome nearly 2,000 girls and boys from more than 1,200 families. And, our league is organized and operated by an all-volunteer board of more than 45 volunteers.

Over the years, from board to board, coach to coach, team to team, and fan to fan, there has been one steady formula for how OYO operates, called “The OYO Way.” It defines our community. It shapes the OYO Family, which each and every ballplayer, parent and fan experiences. At OYO, the OYO Board of Directors are committed to providing each and every family a positive, memorable experience.


About the OYO Board of Directors

Being an OYO board member is an honor and a privilege at OYO. We are fortunate to have a very diverse board. We have parents volunteering for the board who have children participating in our youngest divisions and those with players in our oldest divisions. We have board member representation from baseball and softball. We have representation from the rec league and from the travel program, too. We welcome a nice balance between moms and dads, aunts and uncles and we also have a blend of those with children participating in the league and those who don't and just enjoy giving back to a program that supported their family over the years.

Since 2000, more than 300 individuals have volunteered their time and talents as board members to help ensure our ballplayers and families could truly enjoy their OYO experience each season. Being a board member is fun and rewarding, too. As an OYO board member, you will find great satisfaction in rolling up your sleeves and jumping in the trenches to work with fellow board members who work tirelessly for the children and families of OYO. You will have the opportunity to share ideas, develop strategies, vote on new policies and procedures and create OYO for today and the future.